‘Construkted’ project takes Calgary man on an inspirational, life changing weight-loss journey
June 11, 2013 (CALGARY, AB): Bodylogix, a Canadian-based leader in health products and nutritional supplements, has partnered with Construkted, a unique project that supports and shares the real life weight-loss story of a Calgary man and sets an example for Canadians looking to make a difference in their weight and overall health. Construkted.com offers a bird’s-eye-view into the life of 28-year-old Adam Bowen during his 12-month quest to lose 150 lbs under the training of internationally-recognized fitness guru Heather Robertson. Bodylogix has now joined the Construkted project by providing the nutritional supplements and vitamins to accompany Bowen’s healthy diet and exercise program.
“We see Adam’s journey as a really compelling example of what is possible when you have the right support and the right nutritional supplements,” says Shazad Bukhari, COO of Canada’s The Winning Combination, which manufactures and distributes Bodylogix products. “This project brings to life what Bodylogix is all about – a combination of supplements and customized support from trained experts that will help you achieve your personal goals. Adam is a great example of how one person can make a real difference in their own life, and how others can support their transformation.”
The Choice
Known by the nickname ‘TRUK,’ an indication that his size had become linked to his identity, Bowen embarked upon the Construkted journey on January 15, weighing in at 397 pounds. “I was truly ready to make a change – truly ready to start living,” says Bowen. “There comes a point in time when decisions are made that will affect the course of your personal history – this is one of those choices.”
The Support
The project itself was conceived by Bowen’s close friend, visual artist David Brunning, who recognized that his friend was in danger of facing serious health issues related to his weight. “I approached Adam about the idea because I care about him – I want to see him get results and start living the life he’s always desired,” says Brunning. “When I approached Heather about this project, she jumped on board without hesitation.”
“I saw an opportunity to create awareness around the struggle of obesity,” says Robertson. “It’s quite common to see this issue get showered with judgements and opinions, but David was able to see it as a serious problem that was hurting his friend and taking away his ability for a healthy, active life.” She adds, “I was instantly inspired, and I knew that if others could witness Adam’s journey that they, too, could be motivated to make a change. Adam’s struggle is one that is increasingly common in communities across Canada, and his goals will resonate with many Canadians.”
The Transformation
Now nearing the halfway point in his year-long quest, Bowen is already recognizing the lifelong benefits of his transformation. “Though the project lasts for a year, the things I’ve learned and the habits I’m creating will last forever,” he says. Bowen looks forward to getting married in July, by which time he hopes to reach a weight of 335 pounds. He is happy to report that as a side effect of this project, his fiancé Ellen has shed 20 pounds by following along with his healthy diet. “If my struggle and my story can inspire someone else to make a change, or give someone the strength to change their lives, then I will know that I’ve made a difference,” says Bowen.
For more information and to follow Adam’s progress, visit Construkted.com. The site documents Bowen’s journey as he blogs about the determination, commitment and support it takes to transform his life. For more information about Bodylogix nutritional supplements, available in Canada exclusively at Shoppers Drug Mart, visit www.bodylogix.com.
Media Contacts:
Sherry Lawlor, LexPR Canada
slawlor@lexpr.com
